Why Marketers Should Push for Machine Learning — Based Fraud Detection

From Sift Science When it comes to user fraud, marketers should push for machine learning systems to replace rule-based ones. That’s the viewpoint of Jason Tan, CEO/co-founder of San Francisco-based Sift Science. Of course, it would be shocking if he didn’t feel that way, since his company — started by several former Google engineers — is one of several startups that are n ...Read the full article