Solving the native advertising conundrum: How to measure success

By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how to effectively track the success metrics of both content and content distribution. In fact, according to HubSpot’s State of Inbound 2014-2015, measurement is the number one challenge marketers face, with ...Read the full article