6 Secrets to Timeless Brand Storytelling [Insights from Made to Stick]

What is it that makes an idea or story memorable? Why is it that some impact us harder, stay with us longer, and drive us to share them? What makes them stick? These are the questions that brothers, Chip and Dan Heath, set out to answer in their 2007 Business Week Best-Seller, Made to Stick: Why Some Ideas Survive and Others Die.Read the full article