70% of Car Buyers Who Use YouTube to Research Are Influenced by Video Content [Report]

by Greg Jarboe
The folks at Google must know that I’m the son of an automotive marketer, because they gave me an advanced look at an article written by David Mogensen, Google’s Head of YouTube Ads Product Marketing and a former automotive marketer, before it was published today on Think with Google. The brand new report includes insights and trends from Google search and YouTube data, as we ...Read the full article

The 2015 RAV4. Cargo space for whatever you want to put in it.

Top 10 Ways to Beat a Car Dealer - 2014 Update

Here are the updated top 10 tips for beating a car dealer and buying a cheap new car without getting ripped off. It's how you can fight back, and organise a much better deal on basically any new car. Buying a car is not fun. Everyone on the other team is match fit, and systematically incentivised to rip you off - if you let them. But it doesn't have to be this way. Here's how to recognise the car dealer's tricks and sidestep the traps. Let's focus on the car you want. It might not look like a commodity, but that's exactly what it is. There's no qualitative difference between the car you want at Dealership A and the same car at Dealership B. They came out of the same factory. Their mothers can't tell them apart. The dealership doesn't change them in any way, or add intrinsic value. The dealership is actually just a fancy vending machine. When you're buying a commodity, the only factor that matters is the price. Lowest price wins. That's what you need to deliver. For more advice, fill in the contact form on the right at www.autoexpert.com.au - I'll help you see just how low the price on your new car really goes. I'll also show you how to put your trade-in out to tender and arrive at the highest possible price, if you lack the time or the inclination to sell your old car privately. Buying a car is not an uplifting experience. It should be, but it's not. It's challenging, stressful and generally fairly unpleasant. But it doesn't have to be a rip-off. You absolutely can drive away in a cheap new car without being absolutely violated by a car dealer. Especially now.