Do Hashtags Mean Engagement on Twitter, Instagram?

by David Cohen
How does the use of hashtags affect engagement on Twitter and Instagram? Analytics and reporting firm Locowise studied the following from Aug. 1 through Oct. 31: more than 1,300 Twitter accounts with more than 60 million combined followers and 600,000 tweets during the period; and more than 1,500 Instagram accounts with more than 300 million followers and more than 135,000 posts.Read the full article