How to Understand Your Social Audience for Better Conversions

by Sharon Hurley Hall
Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely important in ecommerce, as a Shopify study shows, with orders from Facebook increasing 129% in 2013.Read the full article