IAMS’ cats on bikes prove Facebook advertisers can learn new tricks

You’d think pet food brand IAMS would have a built-in advantage getting Internet surfers’ attention, given its emphasis on cats and dogs. But even pet brands have to get creative to be seen on Facebook, where the newsfeed scrolls by pretty fast. So IAMS has worked, like many brands and their creative agencies, to adapt its video to platforms like Facebook.Read the full article

A Boy and His Dog Duck. IAMS. Good for Life.

Some bonds are truly unbreakable. Like the one between a boy and his dog Duck. To keep him healthy and active at every stage of life, there's IAMS. Ideal nutrition so you can always look forward to what's next. Discover IAMS for Life at http://bit.ly/K9Zo7m