Monday Catch-up: Personalization Increases Opens, Social Sharing and “One Off” Holiday Shoppers

It’s on! Black Friday and Cyber Monday are fast approaching. The holiday marketing season is in full swing. Grab a cup of coffee and let’s get back to work with a few updates. 95% of surveyed marketers saw increased open rates with personalization Personalizing emails improved open rates for 95% of email marketers, and almost as many saw an improvement in CTRs.Read the full article