What’s next for Coke’s branded content site, ‘Journey’

by Shareen Pathak
Coke has for years tried to establish itself as a brand publisher. And just like publishers before it, it is feeling the pressure from social platforms. The big one is Facebook. Coke’s “Journey,” the branded content news site that it replaced its corporate website with three years ago, has also felt the pinch from declining organic reach and traffic.Read the full article