Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?

by Greg Sterling
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time. In parallel, mobile devices are making it possible to measure whether an online or mobile ad exposure has caus ...Read the full article