62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

by Greg Jarboe
According to a study by Defy Media, Internet users aged between 13 to 24 are watching significantly less traditional TV, and consuming more digital content. But not only is this age group more engaged with online content, including videos, they trust the personalities created out of the new media, and would consider buying a product or service endorsed by a brand or individua ...Read the full article