Can the ‘Contagious Index’ Unlock the Secret to Viral Content?

by Tessa Wegert
What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know. As the author of the bestselling book Contagious: Why Things Catch On, Berger teamed up with DigitasLBi data scientists to explore the mechanics of virality and social transmission in the context of major brands.Read the full article