Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In

by Ginny Marvin
When Yahoo debuted Gemini in Feburary 2014, it signaled CEO Marissa Meyer’s drive to make Yahoo a player in search again — with mobile as the way in. A marketplace that couples search with one of the hottest growth areas in digital — native — is a major piece of Mayer’s turnaround plan. But getting agencies and marketers to invest in and commit resources to a nascent platfor ...Read the full article