Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy

by Martin Beck
As the tragic events in Paris unfolded last week, many on social media asked — and even begged — brands to stop their normal postings. But as it turns out, most social media management tools still don’t have a simple “emergency stop” button. That makes it difficult for companies running sizable social operations to hit the brakes on social when major news breaks.Read the full article