Pancake Wars: What IHOP Can Learn from Dennys’ Social Media Success

by Debbie Miller
Social media marketing to millennials can be a tricky feat. There’s lingo to be learned, creativity to be nurtured, plus strategy to be planned and executed. However, even when embracing these elements, things can go wrong. Terribly wrong. International House of Pancakes (IHOP) has been in the news recently for their off-color attempt at humor on social media, particularly on Twitter.Read the full article