The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?

by Ginny Marvin
As the holiday shopping season heats up, the ongoing competition between Google and Amazon to be the destination for consumes researching products reaches its annual apex. Conventional wisdom holds that Amazon dominates in this realm. Recent data, however, suggests Google may be gaining ground or at least is not as far behind as Google has intimated.Read the full article