5 Things I Learned About Yankee Candle Company from Their Facebook Fans

by Lucy Hitz
10 Social Media Trends You’ve Been Ignoring Download You can learn a lot about a brand’s fans from the content they react to with the greatest fervor. I looked at Yankee Candle Company‘s Facebook engagement from January 1, 2015 to November 1, 2015, in an effort to understand the brand’s peak content in comments, Likes, and shares — and, in doing so, better understand what m ...Read the full article