All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online.Read the full article

#SFSNYC 2015: How Big Will Digital Media's Gains Be in the 2016 Election?

• David Hirschman, COO, Street Fight @davehirschman • Elizabeth Wilner, SVP Political, Kantar Media @wilnerDC • Carol Davidsen, VP Politics, Rentrak @cld276 • JD Medici, Director of Politics, Rocket Fuel @jcmedici