Contently CMO Stories: How Raymond James Got 95% of Its Financial Advisors to Use Content

The typical content marketing relationship usually works like this: Brands create content and serve it directly to a consumer through a broadcast channel, such as Facebook, Twitter, email, LinkedIn—or even the mail if you happen to have your own print magazine. But what happens when you’re not serving content through a broadcast channel, but through individual people? Lots of ...Read the full article