How publishers use Snapchat outside the Discover feature

by Lucia Moses
Call it Snapchat lite. Publishers are straining to get past the velvet rope of Snapchat’s Discover, but the feature isn’t without its downsides. It takes dedicated teams of people to do the highly produced content on a daily basis that the platform demands. As a closed platform, Snapchat doesn’t send traffic to sites, so the effort can be hard to justify unless they’re getting ...Read the full article