How to set a negative lead score with HubSpot email types

by George Thomas
How to set a negative lead score with HubSpot email types You’ve heard @GeorgeBThomas talk extensively about lead scoring and how to assign positive and negative points to a lead. But what do you do when you want to assign negative points to a lead when they unsubscribe from certain email types? Logic would assume these attributes would be found under “email.Read the full article