LinkedIn refresher: Targeting, building ads, limitations, reporting, and best practices

LinkedIn is a finicky place to advertise. Luckily, we’ve created a breakdown of the myriad options to help advertisers make the most out of LinkedIn advertising. (If you’d like a reminder of what’s new on the updated Campaign Manager, here you go.) Creating a campaign: Sponsored Updates or text ads? Let’s talk about the differences, shall we? Sponsored Updates appear in the n ...Read the full article