Market Research Platform Lucid Launches “Proof” To Test Ads’ Effectiveness

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you know you actually reach them? That’s the key problem New Orleans-based Lucid — known as Federated Sample until August — is trying to solve with today’s release of its new digital marketing measurement tool called Proof.Read the full article