Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost

by Greg Sterling
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and allows retail ...Read the full article