Salesforce Adds New Predictive Powers To Its Marketing Cloud

Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had previously offered predictive tecommendations about content for users, like suggesting which graphic or whitepaper would best be served next to a prospect. In Customer Journeys — Salesforce’s name for the path from prospect to regular cus ...Read the full article