- Our Blog
businessinsider.com - 5 readers, 177 Tweets - On Friday, USA Today ran its front-page articles with cartoon Facebook emojis sitting next to each article. Some readers were not amused.
adweek.com - 5 readers, 187 Tweets - Facebook's new emoji-esque "Reactions" haven't launched stateside yet, but USA Today decided to give them an early test run—on its own front page. The results are ... rather awkward. A sad face next to a stabbing story? An angry face next to an item on Russian missiles reportedly hitting unintended targets?
adweek.com - 6 readers, 390 Tweets - Despite being nearly 60 years old, IHOP has repeatedly proven itself well adapted to the social media age. And now the chain has a new logo to reflect its Twitter-savvy persona. The new logo, redesigned for the first time in more than 20 years, casts the O and P into a smiley face and drops the blue and red framing long found around the lettering.
adweek.com - 8 readers, 967 Tweets - As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes for its emoji ordering system, there's no denying that the playful icons have assumed a place in the cultural zeitgeist.
thedrum.com - 6 readers, 106 Tweets - The charity’s awareness campaign wis tapping the rocketing popularity of emojis to help find homes for some of the hundreds of...
thedrum.com - 6 readers, 21 Tweets - Skincare brand Dove has unveiled the world’s first curly haired emoji in a bid to break the hegemony of straight haired emoticons...
adage.com - 4 readers, 483 Tweets - Here are three ways brands can take advantage of Facebook "Reactions" to build customer loyalty, writes Susan Ganeshan.