Survey: 36 Percent of Marketers Concerned About Ad Fraud, Unsure How it Happens

Bot traffic is a serious problem for publishers and platforms alike. Publishers have difficulty verifying that their ad dollars are actually bring in worthwhile ROI, and networks are working hard to try and push out the fraud cutting into their bottom line. A survey of industry professionals from eZanga, a provider or ad fraud prevention tools, and content marketing firm Em ...Read the full article