To drive value from your content, focus on trust, not traffic

Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite brands from the Boston Consulting Group (BCG) includes Apple, Amazon and Wal-Mart at the top of the list, while Netflix, Costco, Samsung, Coca-Cola, Target, Jet Blue and Chick-Fil-A round out the Top 10.Read the full article