Urban Airship Enables Real-Time Mobile Data Insights For Marketers

by Greg Sterling
Don’t cross the streams was the famous line from the movie Ghostbusters. But that’s exactly what Urban Airship is trying to help marketers do. In September of this year the Portland Oregon based company introduced what it called Urban Airship Connect, which seeks to enable in-app user data to be distributed to any tool or system (e.g., CRM) in an organization.Read the full article