Why Gawker doesn’t fight ad blockers

by Ricardo Bilton
Publishers are split on the most effective tactic to counter the rise of ad blocking. But for Gakwer, one option is off the table: fighting the ad blockers head-on. “If our consumers are demanding ad block, then we have no choice than to allow that for now,” said Gawker Media head of programmatic Eyal Ebel at the Digiday Programmatic Summit.Read the full article

Why Gawker doesn't fight ad blocking l Digiday

Eyal Ebel director, programmatic sales Gawker on why they embrace ad blocking. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/