‘Driven by fear’: A look inside the Berlin advertising market

by Shareen Pathak
This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world through the eyes of an established local creative. There is, to be blunt, an often boring, regimented sameness to a lot of German advertising, and that’s in part a reflection of the workmanlike culture there.Read the full article

The Berlin Wall of Sound - Case Study Video

By Grey Germany for SoundCloud - Marking the 25th anniversary of the fall of the Berlin Wall, the ‘Berlin Wall of Sound’ is an acoustic reconstruction wall itself. The sound reconstruction lasts 7:32 minutes, reflecting the amount of time that sound would need to travel the 155 km length of the Berlin Wall. The sound wave creates a shape that mirrors the wall of concrete and its watchtowers that so cruelly divided Berlin. There are no comments – merely tags that represent the victims and mark where they fell. The Wall of Sound is not easy to bear, but 27 years locked behind the concrete Berlin Wall were unbearable.

McDonald's: Popov the Clown

Uploaded with permission from Ad Agency Leo's thjnk tank and McDonald's for http://adsoftheworld.com