Four Tips for Increasing Your Average Order Value

A great meal at a restaurant is a well-orchestrated experience. You start with a cocktail, share appetizers, move on to the main dish and a bottle of wine, and then indulge in dessert and coffee. A good restaurant knows how to build the evening into a multi-course experience, which in turn drives up the average check. Marketing to a consumer is like a great meal, too.Read the full article