Getting Real on Social Media? You Need These Reputation Dos and Don’ts

by Jean Dion
Social media sites like Facebook and Twitter can and should play an important role in your reputation management strategy. But if you’re using a tried-and-true marketing voice to amplify your message, you could be missing out on the “social” part of social media. If you shift your tone and let your humanity come through (in other words, if you “get real”), you could see some huge benefits.Read the full article