Know why: How to beat marketing survivorship bias

by Ian Lurie
Why does marketing advice suck? We all look for marketing tactics we can repeat. You know what I mean: Some guy writes an article about marketing strategy, and boom, everyone’s off to the races. And 95% of the time, the tactics out of context fall flat on their metaphorical faces. Using the latest marketing how-to is a lot like sex. Know the risks or bad things happen and bits fall off.Read the full article