Live Experiences Reinvent the Way Customers Interact With Brands

Every summer since 1972, hundreds of people have gathered at Nathan’s Famous on Coney Island for the company’s annual hot-dog-eating contest. What started as a one-time stunt to bring more visitors to the Brooklyn hot-dog stand has become an annual tradition that attracts crowds of spectators and is aired by ESPN.Read the full article

IceBox Derby 2015

As the crowd roared and the checkered flag waved, the bright yellow car of Flaming Zing narrowly beat the girls of Ice Bolts. After the race, the girls said the key to advancing to the finals was communication during the STEM challenges. They also credited their victory to all the hard work they put into their preparation outside the garage. In addition to a scholarship, all five girls walked away with a laptop and entrance into a technology camp.