Mondelēz gets into wearable tech with holiday campaign for Trident

by Tanya Dua
Trident is coupling chewing gum and wearable tech this holiday season, giving customers of Midwest convenience store chain Kum & Go exclusive offers if they share information on their sleep, exercise and diet. The way it works is, shoppers share data from a wearable device like FitBit, smartphone, or activity app like MapMyFitness, through the Kum & Go mobile app.Read the full article