TechWyse Participates in YorkU’s Marketing Career Conversations

Here at TechWyse, we’re all about giving back to the community and sharing valuable insights. Recently, York University invited professionals in the marketing sector to talk about their personal career stories and advice for future graduates. For students or recent graduates, your career paths may not always be the way you have planned it.Read the full article

Career Conversations: Marketing

In this panel, professionals in the marketing sector talked about their personal career stories, as well as offered advice for future grads. This panel took place on October 7, 2015 at 109 Atkinson Building (Harry Crowe Room). Participating Panelists: Raj Balasubramanian: Global Marketing Manager, Program Delivery, KPMG Mya Imtiaz: Loyalty & Partner Manager, Suncor Energy (Petro-Canada) Aleena Mazhar: Director, Experiential Marketing, FUSE Marketing Group Steve Toth: Director of Internet Marketing, TechWyse Internet Marketing David Wan: Manager, Analytics & Insights, SHOP.CA Network Inc. Q&A Overview 00:58 What is your role in this sector and what are your key responsibilities? 5:15 Overview of your career stories 19:44 Advice for students looking to gain experience and skills 26:55 What is the importance of a cover letter and resume? 33:55 How would you go about choosing appropriate references? 34:53 How successful for you were you with getting a job after graduating? A dvice for securing a job? 45:17 How do you go about asking someone out for coffee and transitioning to asking for a formal interview? 51:46 What makes a person memorable? More info: