The 4 Worst Lies Other Marketers Tell

by David Rodnitzky
While the best customer relationships are based on authenticity and trust, there are countless examples of companies making a ton of money through bold-faced lies. I’m not talking about mere exaggeration in advertisements (like a sugar-filled cereal somehow claiming it is part of a balanced diet for your kids). I’m talking about deliberate attempts to deceive customers.Read the full article