The Stupid-Simple Secret Ingredient to Better Engagement on Twitter

by Larry Kim
Every day, for hours on end, social media teams across the country — around the world, even — toil away in poorly lit rooms, snacking periodically on stale donuts and swilling hours-old cold coffee, trying to come up with new ways to solve one huge, gaping problem plaguing marketers of all stripes: No one cares about our social content enough to give it a like, a retweet, a comment, or even a s.Read the full article