Will Gawker’s pivot to politics win over wary ad buyers?

by Lucia Moses
This week, Gawker Media announced that its flagship site would double down on politics coverage. The move came after founder Nick Denton indicated three months ago that Gawker.com would need to become kinder and gentler. The site had just pulled a widely criticized exposé about a married media executive’s relationship with a gay escort, and Denton said stories like that cost th ...Read the full article