2 months in: Inside Colbert’s ‘Late Show’ approach to digital distribution

Two months in, “The Late Show with Stephen Colbert” is already a digital success story for CBS. The broadcaster makes short-form content from “Colbert” available across a wide number of distribution channels. But its primary goal is to still drive viewers to full episodes on its own platforms. “That’s still the highest CPM we can do, no question.Read the full article

The Colbeard

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