5 charts: Why brands’ obsession with millennials is leaving Latinas out

By Rob McLoughlin, VP, Consumer Research, PopSugar Where are all the millennial Latinas? Scan your feed and you’ll find a handful of high profile Latina-focused content: Jane the Virgin on the CW, East Los High on Hulu and a few scattered influencers like Bethany Mota. Likewise, digital and traditional marketing, it seems, are both overlooking a powerful segment: The Hypercultural Latina.Read the full article