Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse

At first glance, information solutions provider IDI’s purchase this week of customer acquisition/ad platform Fluent seems like just another acquisition. But a deeper look shows the building blocks for a marketing powerhouse. IDI, based in Boca Raton, Florida, employs advanced “data fusion” technology to extract useful insights from multiple and diverse data sources.Read the full article