AOL survey: Most brands are bringing programmatic video buying in-house

The vast majority of brands plan to bring their programmatic video trading in-house, if they haven’t already, an AOL report on the state of the European video marketplace revealed. Just under a half of brands surveyed said they had moved some of their programmatic video buying capabilities in-house, with another 47 percent of brands saying they plan to do so in the next 12 months.Read the full article