Audience-First Content: The Key to Award-Winning B2B Marketing

by Joe Lazauskas
In November 2013, Sam Slaughter, Contently’s VP of content, pulled me into the conference room affectionately known as “Grizzly.”1 I was a freelance editor and writer for Contently at the time, which had helped me cover rent and costs for my threadbare editorial startups. Unlike most Contently freelancers, I had taken to hanging around the office, mostly because my Chinatown sh ...Read the full article