Content Shock is Here. Now What?

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited capacity to consume that good, something has to change.Read the full article

Social Media Office Hours: Content shock and distribution best practices with Chad Pollitt

In this competitive world, how do we get our content to stand out and be noticed? Promotion, advertising, and distribution has to be part of the formula these days and there is no one better prepared to discuss this than Chad Pollitt. This discussion looks at how to find a niche, the effects of content density of sharing, new distribution options pending from Google, distribution tactics that work, and more. Steve Rayson of BuzzSumo also makes a guest appearance.