Friendship, not filters: The secret to Instagram’s success

Neil James is the director of digital strategy at Solve During a recent phone call, a client asked me an interesting question. “Why the heck is Instagram so popular now? It feels like it just came out of nowhere!” It’s true. By any metric, Instagram is on the verge of conquering the world. Last December, the photo-sharing platform boasted 300 million users.Read the full article