How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born

by Martin Beck
In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed out in a vomitous flow. But in the heat of the discussion about designing the first Sponsored Lens to promote “The Peanuts Movie,” all angles were considered. Avatar Labs, the Los Angeles-based agency hired by Fox Studios, had a tight window ...Read the full article