How three brands are thinking outside the box this holiday season

This is part of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Black Friday is a week away, and the deluge of door-buster deals has already arrived. As shoppers sift through the promotion line up of their go-to retailers, brands are jostling to get their voices heard.Read the full article

Rethinking the holiday campaign l Digiday

How three brands are rethinking the holiday campaign. VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: