How to Make Marketing Meetings More Productive and Less Soul-Sucking

by Michele Linn
Think fast: How much of your time is spent in meetings? How much of that time is well spent? (And, if you are a manager, how much do these meetings cost when you calculate the participants’ effective hourly rate?) In this year’s B2C content marketing research, we asked how often content marketing teams meet and how valuable those meetings are.Read the full article

How to Make Marketing Meetings More Productive and Less Soul-Sucking

Think fast: How much of your time is spent in meetings? How much of that time is well spent? In the 2016 Content Marketing Institute B2C content marketing research, we asked how often content marketing teams meet and how valuable those meetings are. In general, effective content marketers who meet more often get more value from their meetings. Our panel of experts discuss easy-to-implement solutions to overcome your common meeting challenges – and manage meetings your content marketing team actually wants to attend. Participating in this discussion on the Content Marketing Institute's 2016 B2C content marketing research, Andrew Davis, author of Town Inc. & Brandscaping; Julie Fleischer, senior director, data + content, Kraft Foods Group; Carla Johnson, David Rodgers, senior digital marketing manager, ShurTech Brands; and Buddy Scalera, senior director, content strategy, The Medicines Company. They were joined by Allen Gannett, CEO, TrackMaven who moderated the panel. Interested in CMI's B2C research?: http://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/ FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... REGISTER NOW FOR CONTENT MARKETING WORLD http://contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarke... Facebook ►https://www.facebook.com/ContentMarke... Linkedin ► http://www.linkedin.com/company/conte... Slideshare ►http://www.slideshare.net/cmi